Google search online marketing companies or internet marketing services and you will find many who claim to be the best at Search Engine Optimization (SEO) services. Search website designers and find many who claim to be capable of creating a visually appealing website. Know that even their most stunning work might lack the critical component necessary for success on the internet.
It is essential that online marketing companies be website designers as well; this is a powerful combination of tools and techniques required for successful sales generation.
Do you know how much business you could be missing out on because your website isn’t effective? What happens when you search the internet for your business or services? Do you see your name at the top of page 1 of search results or is your competition above you?
How do you know who is visiting your website? Do you have a contact capture strategy or do you just hope they will contact you and buy your products when they visit your site? Most importantly, are you getting the sales volume you expected from your website?
Online marketing companies are not all the same. Though they mean well, they write great articles and press releases; they create interesting blogs; they post classifieds, they don’t understand the big picture. Here are some myths that many online marketing companies believe:
Myth: The key to online success is how many HITS your site gets
HITS: How Idiots Track Success – It’s not about how many visitors your website gets; it’s about how many of your visitors take action!
Myth: You don’t need a website to be successful
Every business needs an online marketing strategy; Not having a website is like not having a phone!
Myth: Building a website is simple; just put your company brochure online
Boring! Most sales literature contains boring information; websites need to be interesting and compelling with benefit-laden copy, written by a professional direct-response copywriter.
Myth: Websites are maintenance free with little to no updating required
Again, boring! Your website needs to be updated often with fresh content to keep your visitors returning.
If your online marketing company believes any of the above myths then they have a lot to learn about successful internet marketing. Interview several online marketing companies before you choose one to work for your business. The difference between them could mean thousands or even millions of dollars for your company.
John Tudor provides consultations to business owners, organizations and online marketing companies, providing tips and techniques to help them increase their number of clients. His vast experience and combined professionalism have been to the benefit of thousands of small business owners and entrepreneurs in the Greater Puget Sound area of Washington State, King County, Pierce County, Snohomish County, Seattle, Bellevue, Tacoma, Renton, Bothell, Redmond, Woodinville, Lynwood, Everett, Kent, Auburn, Pacific, Federal Way, Burien, Kirkland, Mill Creek, Mercer Island, Mukilteo, Sea Tac, Tukwila, and West Seattle, and neighboring cities and communities.
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Saturday, October 17, 2009
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